- Enshittification, also called *platform decay*, is the process of monopolistic platforms degrading over time. It looks like: 1. **Be good to consumers** to build as large a user base as possible, forcing suppliers to use the platform, because that's where their customers are. 2. **Be good to suppliers** by getting as many eyes on their product or publication as possible, so that they put all of their advertising eggs into your platform's basked. 3. **Be good to shareholders** (and the platform itself) once everyone sees you as the only option, by abusing suppliers and only pushing to users what is beneficial for the *platform* for them to see. - We’ve seen this happen with Amazon, Facebook, Twitter, TikTok, and so on; it is the natural progression of monopolistic platforms. - [[2023-06-12]] A [mass protest is happening on Reddit today](https://www.nbcnews.com/tech/social-media/reddit-private-subreddit-blackout-protest-message-rcna88457); people are calling their API changes evidence of [enshittification](https://www.reddit.com/r/enshittification/comments/140d3ba/the_enshittification_of_reddit_is_upon_us/). - [[enshittification of physical products]]