- blogs all look the same; they are prefab houses with hoa-approved lawns. - big sites area each little developments… facebook, twitter, they’re all different neighborhoods built by the same area developers. each house is the same. - one of the things discussed in [[Appleton, Maggie - 2020 - A Brief History and Ethos of the Digital Garden]] is how unique the internet used to be. - now we’re largely working off the same wordpress themes to make everything as marketable as possible. our blogs aren’t our stories or thoughts or ideas, they’re an seo-optimized version of ourselves. - [[{3.2b} your online presence is a doppelganger]] - [[there is you and there is brand you]]. - even personal sites that exist in a different neighborhood – one with historic housing or architecture unique to our areas – but we still often strip these homes of everything that gives them character. millennial gray. - [[2024-12-20]] [[there are just so damn many of us out there trying to be unique]] - [[2025-04-25]] is this related to [[{3.1a1} algorithmic monoculture]]? - [[2026-07-30]] [[internetbedroom777]] (big overhaul of this note today) - also, been thinking that this problem really exploded around covid; i think that’s about the time the rest of the normies really got online.