- the indieweb is a “people focused alternative to the ‘corporate web’” made up of “independent and personal websites”. - follows eleven [[principles of the indieweb|principles]] and suggests basic [building blocks]([Category:building-blocks - IndieWeb](https://indieweb.org/Category:building-blocks)) to use in creating your site. - centered around owning our software, ideas, and identity online. - [[Klein, Naomi - 2023 - Doppelganger|Doppelganger]] and [[Doctorow, Cory - 2023 - The Internet Con|The Internet Con]] talk a lot about [[everything is a subscription|property rights]], including of the “[[{3.2b1} the machine-made doppelganger is our real digital doppelganger|self]]”. - core ideas are that we need to break away from siloed platforms to maintain ownership over our data, and also as a political statement / to drive the direction of the web.