- All you have to do to promote fraudulent sites on Google is create an ad, and you’ll show up at the top of the SERP. - If you search for tech support (even for Google products), you may end up clicking an ad to a scam site; if you look for your favorite restaurant, you may end up on someone else’s site, placing an order with marked-up prices, and then they place the order with the restaurant; you might be looking to schedule an abortion but end up on a [[crisis pregnancy centers target abortion-related keywords to show up at the top of serps|crisis pregnancy center]] website. - This is simple enough, in a lot of cases, to combat. Restaurants, for example, can become verified merchants; Google could compare their verification to ads to check if the business is the one actually running the advertisement. But, nope, they just kind of let fraud happen.