# notes --- - [[{2.4} the four quadrants of the extended internet universe]] - [[{2.4a} the public web versus cozyweb]] - [[{2.3} internet spaces have a triple-constraint of being free, open to the public, or quality]] # highlights --- >Unlike the main public internet, which runs on the (human) protocol of “users” clicking on links on public pages/apps maintained by “publishers”, the cozyweb works on the (human) protocol of everybody cutting-and-pasting bits of text, images, URLs, and screenshots across live streams. >The darkness is the natural dual of the adtech web, the zone of extreme overactivity above the surface of the cozyweb, with businesses trying desperately to penetrate into private spaces past the open-to-private boundary marked by email… The adtech world is neither utopian nor dystopian. It is pragmatically mehtopian. It’s the essence of the mediocre world we have, whatever the world we want might look like… Increasingly, the only reasons to do “free” content at significant scale are bad ones, involving manipulation of crowd sentiments. >In the lower right cozyweb archipelago this is just permissions negotiated via meatspace handshakes with no particularly serious security concerns. Most of the >1:1 cozyweb spaces I’m part of have an informal FrieNDA (friendly NDA) in effect, but much of it is merely boringly private. Pajama web rather than cloak-and-dagger web. >The current governing logic of the extended internet universe, I think, boils down to a pick-2-of-3 constraint triangle: {free, open to the public, quality}. > Increasingly, the only reasons to do “free” content at significant scale are bad ones, involving manipulation of crowd sentiments. The ad-based internet isn’t the cause of that, but it certainly makes it indefinitely sustainable. >… the adtech web, the zone of extreme overactivity above the surface of the cozyweb, with businesses trying desperately to penetrate into private spaces past the open-to-private boundary marked by email.