Prior to the big social platforms, the internet was mostly a place of text. Blogs, wikis, personal sites, news aggregators, etc. were focused primarily on _written_ content. The rise of Instagram told other platforms that they needed to prioritize visual content; the rise of Tiktok told platforms that they needed to prioritize short-form video content specifically. **The internet is now a visual-first place.** And business owners are forced to adapt to these product and algorithmic changes to utilize socials as marketing tools. That's a problem; visual digital media is incredibly time-consuming to create, and is even more difficult to do _well_. You have to create a ton of content to make the system work, and most business owners don't have those resources. That's why so many are turning to AI-generated art, which, convenient as it may be, [[{6.4} using AI images in marketing is the digital equivalent of a fake Chanel bag|it feels like the digital marketing equivalent of a fake Chanel bag]]. I think we’re going to start trending back toward written content, but keeping the “lessons” we’ve learned about short-form material. [[{2.2a2b1} note-making is the future of information creation and consumption|{5.3a2} note-making is the future of information creation and consumption]].