# summary --- Donavon Warren, an actor best known for the film [Wheels](https://www.youtube.com/watch?v=hxZnTYmDBWg&ab_channel=RottenTomatoesIndie), is operating a media company called Loaded Media, which is made up of dozens of digital magazines. The magazines and their images and websites seem to be AI-generated. The articles are nonsense, often use AI-generated photos of celebrities, and are ranking in search engines. # highlights --- > [!highlight]+ Sat Feb 03 2024 16:52:58 GMT-0500 > > A website using AI to squat on valuable virtual real estate is emblematic of an emerging issue online: human-made sources of information are at risk of being displaced, with potential revenue being vacuumed up by shoddy machine-generated content. > [!action]+ Sat Feb 03 2024 16:52:58 GMT-0500 > > A study published earlier this month showed AI-powered SEO tactics and spam are clogging up search engine results for product reviews, making them worse for everyone. > [!highlight]+ Sat Feb 03 2024 16:52:58 GMT-0500 > > A Google spokesperson said in an email that using AI to generate content designed to game search results is a violation of its spam policy. The company employs automated systems to fight spam in search results, the spokesperson added, and implemented specific improvements as a result of the study. > [!highlight]+ Sat Feb 03 2024 16:52:58 GMT-0500 > > The top story on Loaded Media’s economy section is about a tech entrepreneur and artist named Brandon Stine, who the site said had “an unyielding commitment to ethics and societal contributions.” In reality, Brandon Stine is the name of a man accused of murdering a Pennsylvania state trooper in 2023. Loaded Media’s glowing review of Stine is interlaced with YouTube clips of local news coverage of the alleged killing. An AI-generated image of a bearded and smiling Stine opens up a section about how he launched Stine Tech Solutions, a company that doesn’t exist,  above a YouTube thumbnail depicting a photograph of the PA state trooper Stine is accused of murdering.