# notes --- - [[{2.1b1b} there are three subscription models]] # highlights --- >Even more so than tech monopolies gobbling up audiences and advertising, the real existential crisis for the media business since the turn of the millennium has been a pathological inability to imagine more than one kind of business model at a time. >I don’t even think subscriptions are one, single business model… I actually think there are three: binge, access, and parasocial. They overlap with each other — and, honestly, a good subscription business consistently offers all three — but none of them really behave the same way. >[Bluesky] still suffers from the same problem that Threads suffers from, which is that most of its users are white people who mainly work in tech and media. Twitter would have never become Twitter if not for Black Twitter. >There’s also the question of whether or not any text-based app — or text at all — can survive on the new internet. Which is why, if I were designing an app where people wrote words, I would spend less time solving the question of “what made Twitter ‘good’?” And instead try and answer the question of, “**how do you make an app where reading and writing is as fun and immediately gratifying as filming and watching TikTok videos**?”