- When thinking about what was causing so much average content to be produced, Jay Acunzo came to the realization that it was due to “best practices”. These practices are actually *average*: they’re generalized, routine, inflexible, boring; they aren’t creative or innovative or fresh. - They are not built for you or your unique constraints. - This is closely related to what I’ve been writing about in my newsletter — we’re being held hostage by the false promises of what’s worked for bigger, less ethical companies. Working online in the way *we want to* requires a total rejection of these principles.