- This is an easy phrase to link your [[{25} don’t market more, matter more|stories]] to your premise. Share a story, and then, “…that’s the thing about [your premise area].” This connects *insights* about your premise that you *learned* from the story you’re sharing. - This seems like a helpful principle for any type of publishing. If you aren’t sure what type of story to share, or how to connect it to your larger perspective, use this as a linking phrase.