- Time collapse is an expansion of [[{1.2a2} context collapse]] and posits that **social media blurs the boundaries between past and present**, making it more difficult for us to manage how we perform identity online. We are always changing, but social media *collapses* our identities and performances across time into a nonlinear “lifelog” of posts. - [[{1.2a2d1} identity collapse]] - This collapse is characterized by three things: 1. **Using full names**, which attaches your digital footprint to your offline identity. 2. **Content archives** make it possible for old digital traces of identity to resurface and “disrupt” how we’re currently see ourselves or perform ourselves online. 3. **Archives being searchable by others** can lead us to stricter self-management and prevent us from sharing “authentically” online. - [[{1.2a1a1a} online authenticity paradox]]