- [[{1.2a2} context collapse]] can lead to information intended for one group to reach another without the necessary context to understand the purpose. - An innocuous Tweet meant for your small group of followers runs the risk of trending and being seen by thousands or millions of people who aren’t “in” on the joke — or whatever the broader context is. - This often ends in poor-faith engagement at best; harassment, etc. at worst and commonly. - I feel like this is related to [[{2.6} poe’s law]], which essentially says that sincerity is hard to distinguish online; that’s exacerbated by lack of control over audience ([[{1.2a2a} social media decontextualizes our relationships by flattening our social network]]) and lack of control over performance ([[{1.2a1a} social media removes agency in our identity performance]]. )