- The [[{3.1} algorithmic monoculture]] fragments culture. - The broadcast era has ended and we’re now in an era of opt-in media. - We can watch whatever we want, when and wherever we choose. - Streaming platforms have created walled gardens of content. - We don’t “tune in” together anymore and have become to become [[{3.1a} algorithmic monoculture requires memeification and turns users into evangelists|evangelists]] if we want our friends to watch the same media we are. - This creates our own little communities — sometimes these are walled themselves, but they can also be found on Twitter, Reddit, or in other [[the cozyweb is made up of gatekept communities|cozyweb-ish spaces]]. - Meanwhile, [[{7a1} social media is the decontextualization of our identities and the curation of situational personality]] and [[{7a2} social media decontextualizes our relationships by flattening our social network]]. - Fragmentation is *removing* or *separating* context. - We engage with fragmented or [[{7a1d} the internet lets you try on new identities|imaginary]] identities… - In this way [[is the algorithmic monoculture fragmenting us]] as people?