- [[{1.2a2a} social media decontextualizes our relationships by flattening our social network|social media flattens our social network]], which leads to [[{1.2a2} context collapse]]. - Another consequence of this flattening is that platforms can start to look pretty homogenous. - Different subcultures and user groups may rarely overlap, leading to the assumption that certain cultures don’t exist or aren’t as prevalent on a given platform. - This is another way context is limited on social media. - I think [[Broderick, Ryan]] has written about this — how, for example, despite a video going ultra-viral on TikTok, there’s a good chance you haven’t seen it if it’s not on “your side” of the algorithm.