- When something you post, or a story about you, goes viral, it’s possible that you’ll [[{1.2a2b1a} virality can spread your story while simultaneously taking away your control of the narrative|lose control of the narrative]]; it’s also possible that it will reach [[{1.2a2b} context collapse leads to information reaching unintended audiences without context|unintended audiences]] who don’t have the context necessary to understand your argument / joke / etc. - Virality exacerbates [[{1.2a2} context collapse]] by putting your content in front of even more disparate groups with even less context than, say, your family and friends like [[boyd, danah - 2007 - None of this is Real]] describes. - [[2024-11-09]] [[Lorenz, Taylor - 2024 - Algorithms are making political speech more extreme|Taylor Lorenz]] points out that, with [[{1.2a2b1a3} broadcast vs viral communication|viral communication]], each posts reaches a different audience. - There is minimal control over who sees your content, or if it’s seen at all. - Now, it’s not just your relationships that exist in a flattened context – it’s *all users* that are flattened into a single context.