- In broadcast communication, one group speaks directly to a group without an intermediary. ![image|250](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0c937cf8-b08c-4d28-9d53-538cb70371a9_610x418.jpeg) - Their speaker has total control over their message. - This is, historically, how we get political information and news. - In viral communication, a message is initially sent to a smaller audience; if that audience engaged with the message, the algorithm will spread it to more users. ![image|250](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fda075774-0ffc-4b98-8319-55f350381b3f_638x458.jpeg) - [[2024-11-18]] The change from broadcast to viral communication has also changed how we need to understand propaganda. We don’t live in a world of broadcast mass media anymore; we’re in a world of networks. See more: [[boyd, danah - 2018 - You Think You Want Media Literacy]].