- The [[{3.1} algorithmic monoculture]] is driven, in part, by the change from the broadcast model to [[{1.2a2b1a3} broadcast vs viral communication|viral communication]]. - It also requires [[{3.1a} algorithmic monoculture requires memeification and turns users into evangelists|cultural memeification and evangelized users]]. - This extends beyond pop- and internet-culture and into our institutions. - Political candidates, for example, have had to change how they speak online to increase their changes to go viral so that their message is spread further. - Unfortunately, [[{1.2a2e2a1} algorithms increase the spread of misinformation]], *particularly* in politics.