- In [[{1.2a2b1a3} broadcast vs viral communication|viral communication]], algorithms determine who sees what content (as opposed to you broadcasting posts out to a set group of followers). - This allows algorithms to act as gatekeepers to information. - This is not good; [[{1.2a2e2a1} algorithms increase the spread of misinformation]]. - [ ] Connect this to JC convo – this is another example of old institutions collapsing and being replaced by an effective free-for-all. - [ ] Feel like I can contrast this with [[the cozyweb is made up of gatekept communities]].