>…”consumer” is only one of our aspects in society. We are also “workers”, “parents”, “residents”, and, not least, “*citizens*”. If our cheaper products come at the expense of our living wage, or the viability of our neighborhoods, or the democratically accountable authority of our elected representatives, have we *really* come out ahead? > >**”Consumer” is a truly undignified self-conception.** To be a consumer is to be a mere ambulatory wallet, “voting with your dollars” to acquire life’s comforts and necessities, without regard to the impact their production has on your neighborhood, your environment, your politics or your kids’ futures. (pg. 12)