- Data voids happen when a search query has few results, and the content that *does* exist is low-quality or low-authority. - These are harmless on their own – they become a data void *because* no one is looking for them. - But they become a liability when something happens to increase searches of a term – a news event, media manipulation, etc. - [[media manipulators exploit data voids by capitalizing on missing data and the logic of algorithms and search engines]] - boyd also [[Making Sense of Data Voids (web clipping)|describes]] data voids as **“a type of sociotechnical exploitation that stems from the entanglement between people, practices, technology, and companies**”.