>You say that the cloudalists invested in the creation of new commodities – but a commodity is a thing or service produced to be sold for profit. Search results are not produced to be sold. Alexa and Siri do not answer our questions for a fee. Like Facebook, Twitter, TikTok, Instagram, YouTube, WhatsApp, their purpose is entirely different: to capture and modify our attention. And even when Big Tech cloudalists make us pay a fee to gain access to artificial intelligence bots like ChatGPT or sell us physical devices such as Alexa, they aren’t selling them as commodities. These gadgets are leased or sold cheaply not for the negligible (often negative) profit they make on them but to gain access to our homes and, via them, to more of our attention. It is this power over our attention that allows them to collect cloud rent from the vassal capitalists who are in the old-fashioned business of selling *their* commodities. Ultimately, the cloudalist’s investment is aimed not at competing within a capitalist market but in getting us to *exit* capitalist markets altogether. [[Varoufakis, Yanis - 2023 - Technofeudalism|133]]