>Marx famously described our condition under capitalism as one of ‘alienation’, owing to our having no ownership of the products of our labour, to our having no say in how things get done. Under technofeudalism, we no longer own our minds. Every proletarian is turning into a cloud prole during working hours and into a cloud serf the rest of the time. Every self-employed striver mutates into a cloud vassal, while every self-employed struggler becomes a cloud serf. While privatization and private equity asset-strip all physical wealth around us, cloud capital goes about the business of asset-stripping our brains. To own our minds individually, we must own cloud capital collectively. [[Varoufakis, Yanis - 2023 - Technofeudalism|217]]