- To maintain our existence online, we have to constantly produce more. - [[{1.2a1a3} digital embodiment requires writing yourself into being]]; when you stop producing, you stop existing; you can’t just *be*. - This perpetual posting reproduces [[cloud capital can reproduce itself in ways that involve no waged labor|{8a.12} cloud capital]] and turns us into [[cloud serfs]]. - [[to prove... that i do indeed exist, i needed to give the machine fresh content]] - ? life / identity as content?