- The shadow lands are places of where humans have prioritized efficiency over human rights, animal rights, the environment, and so on. - This is hard for us to look at; our culture tells us that the problems of the world – like those seen in the shadow lands – can and must be fixed by us as individuals through self-improvement. - e.g, through [[{7.1} the body as a means of control]], or [[{1.2a1a2a} many of us are turning our digital personas into personal or lifestyle brands|consistency of brand]]. - We “outsource” friction from our lives to the shadow lands; this outsources our suffering. - [[friction doesn’t disappear just because we don’t ese it]] - We have to integrate the shadow lands. - ? Is this the embodiment of our shadows? The physical mirror world we’re all satirizing?