- The promise of convenience and having as little friction in our lives as possible – what we get when [[the more we accept the premise that we must be online for everything the more data points tech companies hoover up about us|trading our privacy]] – is a lie; that friction is placed elsewhere. - When you see a shirt being sold for $3 and wonder how they were able to manufacture it so cheaply, what’s happened is that the friction of a higher price was removed from you in placed in [[the shadow lands]] in the form of inhumane working conditions, environmental destruction, etc.