- i love the way naomi klein frames this in [[Klein, Naomi - 2023 - Doppelganger|Doppelganger]]: our online profiles being doppelgangers of ourselves. - not quite real, whatever we project into the ether. - [[{1.2a1a1} the internet lets you try on new identities]] - [[{1.2a1a3} digital embodiment requires writing yourself into being]] - this is part of [[{1.3} partitioning, performing, and projecting]] - ? [[2026-08-03]] internet identity as [[{1.3c} the shadow]] - however, [[{3.2b1} the machine-made doppelganger is our real digital doppelganger]]