- [[the more we accept the premise that we must be online for everything the more data points tech companies hoover up about us]] - We curate our personas online because we have to – [[{1.2a1a3} digital embodiment requires writing yourself into being]] and [[{1.2a1a1a} online authenticity paradox|{1.5a3} it’s impossible to be authentic online]]. - This is a double we shape and create. - [[{3.4a} your online presence is a doppelganger]] - But all of the machines working in the back end of our apps, smart tools, and devices are building our *real* digital doppelganger with all the messiness and *us*-ness that gets left out of the [[{1.2a1a2a} many of us are turning our digital personas into personal or lifestyle brands|branded self]]. - This feels a bit like creating infinite shadows. - [[we should be able to view, edit, navigate, and use the data tracked about us through our digital tools and environments]], but [[{3.4a1a} platforms own our digital identities]]. - Thinking back to [[Varoufakis, Yanis - 2023 - Technofeudalism|Technofeudalism]], I’m less concerned with what this data tells “them” about me, and am more concerned that they *own* this data and can decide what to do with it. - It’s not just that these doppelgangers exist that’s disorienting, but that they are entirely outside of ourselves and our control… - If [[{7.1} the body as a means of control|the body can be seen as a means of control]]