- [[Klein, Naomi - 2023 - Doppelganger|naomi klein]] argues that we’re living in a “doppelganger culture”: - we maintain an [[{3.2b} your online presence is a doppelganger|online double]]. - we maintain ourselves as [[{1.2a1a2a} many of us are turning our digital personas into personal or lifestyle brands|brands]]. - tech companies create [[{3.2b1} the machine-made doppelganger is our real digital doppelganger|machine-made doppelgangers]] with our data. - this phenomenon is marked by people acting as the *other* to people’s beliefs – the “yin to the other’s yang”. - it isn’t just individuals who have doubles, but ideologies, nations, cultures. - the doppelganger is a shadow; [[{1.3a} we have to un-self collectively]] - also marked by [[{3.2a1} the mirror world is where people end up when their views are too extreme or fringe for traditional social media|the mirror world]], which has created an inverse, warped fun-house of ideologies. - this places us in constant opposition, constant othering, and constant conflict. - [[2026-08-02]] this is kind of the step beyond what i think boyd was describing re: [[{3.1b1a2} media literacy will not bridge epistemological gaps]]. more than a difference in how we discern truth, we disagree on who is even living in reality. - [[{3.2a} we don't just disagree on the shape of reality, we disagree on who is in reality]]