- big tech is increasingly extractive, and not only in attempts to capture our energy. - they are taking ownership over the [[{2.1} we're losing the magic of our life's ephemera to the cloud|ephemera of our lives]]. - they are extracting perpetual payments ([[{3.4a1a2a1c2} cloud rent]]?), [[{2.1b1} digital subscriptions are blurring the lines of ownership|blurring the lines of ownership]]. - they are milking our emotional responses by amplifying some of the most charged and reactive content posted. - they make our [[{3.4a1} the machine-made doppelganger is our real digital doppelganger|digital doppelganger]]s and then [[{3.4a1a} platforms own our digital identities|own]] those too. - we don’t log off anymore. - this feels like a colonization of the self. - [[{3.4a1a2b} extractive culture makes us think we don't owe each other anything]]