- Misinformation is a bit of a misnomer that asks why consumers believe manipulated media instead of challenging the environments and contexts which make manipulated media thrive, or addressing why consumers don’t trust legacy institutions. - We don’t combat misinformation by putting out individual fires; we combat it by building trust. - That trust happens, in part, through *acknowledging* these systemic failures, working with data institutional media has overlooked, and presenting data projects that are “in service to the community”. - Also: [[closing your own knowledge gaps makes it harder for people to exploit what you don't know]]