- hybridization is the combination of your expertise in two more distinct areas - “t-shaped” hybridization involves combining two areas that exist closely together, like branding and design. - “u-shaped” hybridization involves combining two areas that do *not*exist closely together, like branding and dancing. - **“My hunch is that we need a lot more U-shaped hybrids because they are the plateau-breakers.”** - i feel a bit u-shaped… tech, digital landscapes / identity, self-knowledge…