- language serves all of our communication use-cases, from poetry to instruction manuals. - the most sophisticated use-cases of language drive its evolution, despite further marginalizing the most simple use-cases. - that is, the evolution of language that improves poetry, academia, comedy, etc. does not necessarily make that language better for less artistic expressive needs. - computing disrupts this by specifically optimizing for the “underserved markets” of machines and organizations, by focusing on precision and efficiency for structured, repetitive, unambiguous communication. - i understand how computing might be disruptive broadly, but may want to find a different way to articulate this; the evolution of language for thinkers, speakers, and writers *does* focus on precision, even if its priority is effectiveness over efficiency.