- people often stress that systems are important for scaling a business, but it’s deeper than that. - systems *are* the business. - they are the intellectual property. - they are how you do the thing that you do and get the results you promise to clients and customers. - two accounting firms, for example, should arrive at the same figure for your income or expenses for the year, but how they arrive at that figure and deliver the information to you is how you determine whether they’re a good fit. - this is their *systems*. - see also [[{1.2a1a2a2a} systems are infrastructure for brand stability]].