## The internet is changing culture…
- [[{3.1} algorithmic monoculture]]
- [[{3.1a} algorithmic monoculture requires memeification and turns users into evangelists]]
- [[{3.1a1} algorithmic monoculture is memeifying our politics]]
- [[{3.1a2} memes are units of cultural transmission]]
- [[{3.1b} how algorithmic monoculture creates fragmentation]]
- [[{3.1c} how algorithmic monoculture creates homogenization]]
- [[{3.1d} the algorithm has replaced culture-building]]
- [[{3.1d1} algorithmic monoculture is the memeification of culture-building]]
- [[{3.1e} social media engagement is reproductive labor]]
## … And subcultures
- [[{3.2} aesthetics are the new conceptual subculture]]
- [[{3.2a} performative aesthetics give you access to the trappings of community]]
- [[{3.2b} aesthetics as part of a subculture]]
- [[{3.2c} formula for embodying a particular aesthetic]]
## … And childhood
- [[{3.3} we don't have a cultural childhood anymore]]
- [[{3.3a} the algorithm is changing childhood]]
- [[{3.3a1} the internet is for children because they give the most currency in the attention economy]]
- [[{3.3b} we don't have a cultural adulthood anymore]]
- [[{3.3b1} the infantilization of millennial women]]
## Doppelganger culture
- [[{3.4} we're living in a doppelganger culture where we act as other to people's beliefs]]
- [[{3.4a} your online presence is a doppelganger]]
- [[{3.4a1} the machine-made doppelganger is our real digital doppelganger]]
- [[{3.4a1a} platforms own our digital identities]]
- [[{3.4b} the mirror world is where people end up when their views are too extreme or fringe for traditional social media]]
- [[{3.4b1} once an issue is picked up in mirror world, it becomes untouchable]]
- [[{3.4c} overton window is shifting left and right]]
## Big tech
- [[tech gets big through network effects and stays big because of high switching costs]]
- [[computers are universal which gives them inherently low switching costs and intrinsic interoperability]]
- [[the answer to controlling big tech is forcing interoperability]]
- [[we deputize tech companies with governmental and law enforcement responsibilities]]
- [[fraud in google search engine results pages]]
- [[crisis pregnancy centers target abortion-related keywords to show up at the top of serps]]
- [[what we think of as algorithmic radicalization is just how most of us surf the web]]
- [[data voids are gaps in information online]]
- [[media manipulators exploit data voids by capitalizing on missing data and the logic of algorithms and search engines]]
- [[disinformation works because it plays on our existing biases]]
- [[closing your own knowledge gaps makes it harder for people to exploit what you don't know]]
- [[they know about cellphones]]
- [[media literacy does not address epistemological differences]]
- [[media literacy requires people to doubt what they see]]
- [[we cannot assert authority over epistemology]]
- [[misinformation can be a scapegoat for declining trust in institutions]]
- [[we combat misinformation by building trust]]
- [[we don't just disagree on the shape of reality, we disagree on who is in reality]]
- [[technical surveillance allows people to travel through time and space]] | we’re losing *ourselves* to the cloud
- ~ **jump to** [[#1. identity and knowing the self thru time]], [[{1.1c1d1} your search and browsing histories build a resonance calendar|{1.1a1a4f}]]
- [[we should be able to view, edit, navigate, and use the data tracked about us through our digital tools and environments]]
- [[technofeudalism is a system dominated by cloud capital]]
- [[cloud proles]]
- [[cloud serfs]]
- [[cloud fiefs]]
- [[vassal capitalists]]
- [[cloud rent]]
- [[cloudalists are not selling us a commodity for profit]]
- [[there is no singular experience of the internet]]
- [[hard vs. soft technologies]]
- [[natural language as a soft technology]]
- [[computing as a soft technology]]
- [[computing as a technological disruption to natural language]]